 |
 |
You know your business.
So do we.
There's no such thing as one-program-fits-all. Your industry, your company, your situation is unique.
Your marketing and sales program should be, as well.
The IgniteB2B team has extensive experience in a number of industries. We consider ourselves experts, in fact, in understanding the particular sales channels and marketing nuances of:
- Agriculture
- Financial Services
- Manufacturing
- Healthcare
- Telecommunications
And while the IgniteB2B platform plays nice in just about any sales organization, it really shines in complex B2B channels with multiple points of sale and types of sale.
Which is all to say that being an expert in what we do means that we are experts in what you do. The result? A one-of-a-kind sales and marketing program built for you. And built for results.
Case Studies
Our programs work - with results that are measurable. In our
experience, demand creation and sales incentive programs
increase people's performance, grow revenue and strengthen
relationships along the way.
Here are just a few examples of programs we've put together
and the successful results our clients have enjoyed.
Agricultural Manufacturer
Non-existent sales support for end-user customers.
Our Solution
- Created a virtual sales support team
- Reached out to end-users with Ag subject matter experts
- Made product news readily available via web, email and print
- Triaged existing customer situations
Shared Success
- Increased sales incrementally by $30 million over a 12-month period
Contact Lens Manufacturer
Dependant on multi-line distributor sales reps to drive product
through the marketplace. Manufacturer needs to educate and
engage sales reps to present and promote their products over
the competition.
Our Solution
- Boost interest and involvement by rolling out a high-energy
incentive program to multi-line distributor sales reps
- Reward reps for selling strategic products
- Provide reps with a portal to product information and training
for even greater success
Shared Success
- Annual program growth between 5-15%
- Channel sales has grown from 38% to 45% of total sales since
program's inception
- Reduced product roll-out to distributors from 6-8 weeks to 1 week
Leading Financial Services Firm
Overburdened account managers unable to cover existing territory.
Our Solution
- Created a multi-channel, sales appointment-setting program to extend
account manager reach
- Engaged decision makers of existing customers with a 100% client-branded
outreach campaign
- Multiplied quality selling time of account managers supporting higher
customer retention rates and deeper, more profitable relationships
Shared Success
- 23,000+ sales appointments secured
- 5x net ROI success
Electrical Products Manufacturer
Needed an innovative edge to drive incremental sales in a
highly
competitive environment.
Our Solution
- Designed a multi-tiered incentive program to strengthen relationship
with distribution partners
- Rewarded distributors and contractors for choosing the manufacturer's
products over competitors'
- Simultaneously collected data to gain valuable marketing insights
Shared Success
- Purchases by eligible distributors outpaced non-participating
distributors by 8-10% annually
- Over 850 distributors and 8,000 contractors were rewarded
- Sales increased 16% the first year, translating into over $11M
in incremental revenue
- Expanded marketing data lead to more accurate targeting of
promotional campaigns
|
